Some years ago, press conferences were fashionable because people felt that holding them made their organisation look very important. Companies and notoriously those in high-tech industries would call journalists together at the drop of a hat to break some allegedly earth-shattering news. computers can now compute 10 per cent faster than http://www.charmsjewelryscanada.com/ anyone else computers. just won an important government contract in Outer Mongolia. offices have been completely refurbished (a slight exaggeration, this one! But you see what we mean any excuse to impress the Fourth Estate).
Today, corporate press conferences are not so popular because (a) journalists got fed up with being regularly banged up in a hotel for two or three hours to hear a story which they could have got just as effectively through a press release; and (b) the givers of Pandora Jewelry press conferences began to realise just how expensive they were in terms of executive time, venue hire, catering, drinks, etc., compared with the resultant coverage in the press.
However, having said this, there may still be a place for a very occasional press conference in your media strategy. After all, they do give you a first-class opportunity to meet and greet some of the journalists you been dealing with on the phone for so long. They also give journos Pandora Bracelets a chance to get to know you and your senior people better, and to gain a more in-depth feel for your organisation.
As we suggested, it needs to be a big or important story whose impact will be maximised by giving journalists the opportunity to ask questions, follow up angles, and write nice big Pandora Jewelry Canada stories. An example might be the announcement of a major corporate merger, takeover or new company formation, and what effect it will have on the marketplace. a new form of energy creation, a potential cure for a hitherto virtually incurable disease.
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